Michael Michel

“Sometimes, what’s most complicated is making it simple.”

For more than 20 years (since the late 1990s!) I’ve specialized in online marketing. As an entrepreneur and consultant, I have worked intensively with senior strategists and CSDs from renowned agencies and clients such as Bols, Microsoft, Staples and C&A.

From campaign development to interaction design and managing project teams, I’ve done it all, but my unique strength is online strategy. As consumers become smarter and more sophisticated, my job is to make sure my clients successfully match this evolution.

I observe obsessively and listen intensely

I believe my main role is to look at positioning from a strategic perspective. For me, every project is a collaboration with a client, with each of us taking responsibility and learning from each other. That requires mutual respect and trust. But the result is a successful merging of function and design in a user-friendly online environment.